|
LESSON:
ARTHURS TV TROUBLE
Summary:
Arthur gets into TV trouble when he
insists on buying The Amazing Treat Timer, a gadget that would help him
feed his dog. Will it be worth using his hard-earned cash to
purchase the Timer? See what happens to Arthur in this amusing
story.
Concept: Demand - Advertising
Definition: Demand: how many goods or
services buyers are willing and able to purchase at different
prices.
Advertising:
actions/information provided by sellers to get consumers to buy their
products. Examples are signs, advertisements on radio and TV, flyers,
Internet ads, newspaper ads, yellow pages, etc.
Comprehension
Questions:
What is an
advertisement?
Actions/information provided by sellers to influence
you to purchase their products.
What are some examples of
advertisements?
Ads in newspapers, on TV or radio, signs, flyers,
yellow pages, etc.
What kind of advertisements
influenced Arthur? Why?
Catchy ads for an Amazing Treat Timer
he saw on TV and also in the newspaper and radio.
How did Arthur earn money to buy
the Timer?
He stacked newspapers for a neighbor, who paid him 50
cents per stack. (Bonus question: How many sacks of newspapers
did Arthur take to the corner to earn $12.00?)
Was Arthur pleased when he bought
the Timer?
No. It scared his dog, and the Timer didnt seem
to work right. All sales were final so he couldnt return
it.
When you are thinking about buying
something, what must you consider in your decision?
Consumers must
weigh carefully if the benefits they will receive from a purchase is
really worth the cost.
Typically, when you purchase a
good, are all sales final?
No. Typically you can return a good if
it is defective. If the sale of a good is indeed final, you must
be very careful to make sure that you really want to purchase the good,
realizing that if there are problems, you will not get your money
back.
Must advertisers be
honest?
Yes, there are rules/laws about being truthful in
advertising, and most businesses that advertise are basically
honest. However, some advertisers may stretch the truth, or there may
even be some sellers that are indeed dishonest, so their ads may be
fraudulent. (e.g. ads promoting fraudulent financial investment to
unsuspecting senior citizens) Consumers must always be careful in
making purchases.
How is advertising
helpful?
It provides valuable information to consumers. This
information includes what kinds of goods or services are available or are
on sale, where they can be purchased, etc. Imagine how difficult it
would be finding a house to buy without some form of advertising. It
would be very costly, as buyers would have to drive around trying to find
out which houses were for sale!
Have you ever advertised
anything? Explain.
Answers will vary.
Other Concepts: Opportunity
Cost | 
